Your Feedback Forms Aren’t Broken, But They’re Invisible

The Problem with Feedback Loops 

 Collecting feedback isn’t the challenge—organizations have plenty of forms, surveys, and polls. But what happens after someone clicks “submit”? If that feedback lands in a Google Form spreadsheet or a shared inbox, it often is left unseen or unaddressed. Even when teams genuinely care about improving customer or employee experiences, disconnected processes make it hard to turn insights into action. 

Consider employee engagement surveys: responses may be exported once a quarter, but by the time HR reviews them, the issues could already have escalated. Or think about customer complaints submitted through a website contact form—if they sit unnoticed, customers feel ignored and churn risk increases. 

What Public Forms Does Differently 

Public Forms, available with Forms by SnapOn Software, makes feedback part of a living workflow. Responses are captured directly into SharePoint Lists, where they can be sorted, filtered, and visualized in dashboards. Power Automate can instantly trigger alerts or assign tasks based on response content—ensuring feedback never disappears into a black hole. 

Examples of Real-World Use Cases: 

• Employee engagement surveys: Automatically route low-satisfaction scores to HR for immediate follow-up. 
• Customer satisfaction forms: Escalate complaints to the Customer Experience (CX) team, triggering a 24-hour response SLA. 
• Anonymous whistleblower or ethics reports: Allow safe, anonymous submissions that route to a compliance officer for confidential handling. 

Real-Time Routing and Follow-Up 

With Public Forms, you can build logic into each form so submissions trigger specific actions: 

• A low Net Promoter Score (NPS) form submission from a customer can ping your support team in Teams and create a SharePoint task for proactive outreach. 
• Positive employee feedback can notify managers to celebrate wins, boosting morale. 
• Vendor suggestions can be routed directly to procurement or operations for review. 

Why This Is a Game-Changer 

Feedback without follow-through frustrates everyone. Public Forms transforms passive data collection into an active, accountable workflow. Stakeholders receive timely notifications, teams can track progress, and employees and customers see that their voices matter—building trust and engagement.