Stop Losing Leads - Make Your Contact Form Work Harder in Microsoft 365

The Hidden Cost of Missed Messages 

Many organizations treat their website contact forms as a simple formality—a checkbox rather than a business-critical system. But when messages submitted through your “Contact Us” form are missed, ignored, or sent to a forgotten inbox, the cost can be more than just a missed sales opportunity. 

Every day, companies lose potential customers, partnership opportunities, job applicants, and support queries because their contact forms are poorly integrated or left unmanaged. These forms are often routed to generic mailboxes where submissions are buried under internal communications or overlooked entirely. The outcome? Frustrated users, damaged brand credibility, and an invisible revenue leak that’s hard to track—let alone fix. 

More Than Just Sales: The Broader Value of Contact Forms 

Contact forms are often one of the few direct touchpoints between external stakeholders and your organization. Beyond sales leads, they capture high-value messages such as vendor inquiries, investor interest, customer complaints, support requests, and job applications. Each submission is an opportunity to engage, convert, or assist—but only if it's seen and actioned. 

When contact forms are neglected or disconnected from your business workflows, follow-up becomes inconsistent or nonexistent. This doesn’t just create missed opportunities; it diminishes trust, creates bottlenecks in service delivery, and contributes to inbox clutter for teams who shouldn't be handling inquiries in the first place. 

Closing the Loop with Public Forms 

Public Forms is a purpose-built solution that helps organizations modernize and automate the way they handle contact form submissions—right inside the Microsoft 365 environment. 

Instead of routing form data to an unmanaged email inbox, Public Forms integrates directly with SharePoint and Teams, capturing each submission into a SharePoint List. This creates a structured, trackable, and collaborative workflow that aligns with how your team already operates in Microsoft 365. 

Public Forms enables you to: 

• Trigger real-time Teams notifications when a new form is submitted 
• Assign ownership based on topic, urgency, or department 
• Set service-level agreements (SLAs) for timely responses with built-in reporting 
• Route priority submissions to the right internal teams, including leadership or support staff 
• Centralize all form data for tracking, auditing, and future reporting needs  

With Public Forms, there’s no need for custom code or additional third-party tools. It’s a simple, secure, and scalable way to ensure that every inquiry is seen—and followed up on. 

How to Set It Up in Minutes 

Getting started with Public Forms inside Microsoft 365 is quick and straightforward. In just a few steps, your organization can transform a passive contact form into a dynamic lead and inquiry capture system: 

1. Enable external submissions by toggling the Public Forms setting in 'KWIZ' Forms 
2. Customize your form fields (name, email, inquiry type, urgency, file uploads, etc.) 
   Use Power Automate or Worksflows to build workflows that route submissions to relevant Teams channels or personnel 
3. Track submission trends and response metrics via SharePoint Lists and dashboards 

This setup ensures that form responses are not only captured but handled with consistency and accountability. 

Why It Matters 

In today’s fast-paced, digital-first business environment, every inquiry matters. Whether it’s a hot sales lead or a support ticket, form submissions are moments of engagement that your business cannot afford to lose. Public Forms helps you close the loop—ensuring that nothing falls through the cracks. 

By embedding your contact workflow into Microsoft 365, you create a system of record that improves response times, enhances collaboration, and creates transparency across teams. The result is a more agile and responsive organization that’s equipped to capture value at every touchpoint. 

Conclusion 

Your contact form shouldn't be a black hole for incoming messages—it should be a powerful entry point into your business. With Public Forms, organizations can transform overlooked contact submissions into actionable insights, qualified leads, and better customer experiences—all from within the Microsoft 365 ecosystem. 

By routing inquiries to the right people, creating visibility across teams, and automating follow-up, Public Forms ensures every message gets the attention it deserves. The result? Fewer missed opportunities, faster response times, and a stronger, more connected digital presence. 

In a world where attention is fleeting and competition is fierce, the ability to act on every form submission is a competitive advantage. See It in Action — Let us show you how Public Forms helps reduce missed messages and speeds up response time.